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AB REPORT

A French leader for more than 20 years, AB Report specializes in minutes and reporting for Works Councils (CSE) and General Meetings.

Web

New branding for a new, more comprehensive and engaging website

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Responsivity

A ‘Mobile First’ approach

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Content Management

A ‘News’ section regularly updated and optimised for SEO

Branding

A customised icon system

For each section of the website.

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Paid Campaign

A landing page creation module to support Google Ads campaigns

Proffice evaluated metrics such as search volume, competition, and search intent, using specialized tools to discover ideal keywords, understand competitors’ keywords, and optimized content in order to achieve specific goals (traffic, conversions).

After an 18-month campaign, Proffice generated 80% more conversions on a budget equivalent to previous campaigns.

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